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FormNation

Founded in 2012 by Dutch designer Jan Habraken, FormNation is an award-winning multidisciplinary design studio developing design solutions for clients large and small. 

With its roots in European design, FormNation collaborates with architects, engineers, photographers and web designers to works fluidly between both conceptual and highly commercial design.

The FormNation team label themselves Designtists. From technology to graphic design, the FormNation Designtists cross disciplines with a unified goal: to improve form and function in every day life. For example, consider Chairgenics: This ongoing design project aims to make all other chairs obsolete using selective digital “breeding.” In other words, the best traits of a chair are “breeded” to create the perfect elements in each new chair. Although technology is still catching up to this on-going project’s concept, Chairgenics has been published globally, and exhibited at the Museum of Arts and Design in New York City, the Onassis Cultural Center in Athens, Greece, and it will be showcased at the Le Lieu du Design in Paris.

Working at the crossroads of design and technology, the Designtists elevate today’s standards with an eye towards the future. Whether it’s re-imagining IRS Tax forms (a W9 and 1040 makeover that garnered much press but was ultimately never implemented), or designing the E-ink phone (which proved black and white screens are both stylish and extend battery life), FormNation has earned a reputation for its ingenuity and its clean designs.

The firm’s most current project is the interior of Karma, an internet start-up company. To create an awe-inspiring space, FormNation fused Dutch Design and American Architecture. The result captivates employees and clients daily.

FormNation’s client list includes Adidas, KLM/Air France, Nasdaq, Kikkerland, Areaware, Karma, Bed, Bath & Beyond, Uberliss and Philips-Avent. Their work has been featured in world-renowned publications such as the New York Times, Wired, and Entrepreneur.

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