As I Am rebrand
Named after a Rihanna song, this hair care brand caters to the Afro American curly hair. In dire need of a more up to date identity that would still attracht their current loyal customer base as well as attract a new younger crowd we are still working on creating new and exciting concepts.
This project is part of a complete overhaul of their identity consisting of all packaging, tradeshow booth, collateral, website and even there social media and photography.