FormNation

Tuttobene Tradeshow Booth

TuttoBene is a platform for Dutch designers that connects them to directly to the market, often functioning as a kickstarter for international careers or further development of their vision. With yearly exhibitions in Milan, in 2012 they debuted a booth at the NY International Gift Fair to give a chance for exposure on the American market for the first time. The founder of FormNation, Jan Habraken, had shown pieces with TuttoBene in the past, so now that they were coming to the very city where FormNation is based, naturally the opportunity to design their tradeshow booth arose. The goal was for something low-budget yet high style, and minimal enough that would allow the diverse works of the designers to speak for themselves.  

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