FormNation

Überliss

Überliss is a haircare company specializing in creating products that deliver amazing shine, softness and silkiness all while showcasing exotic and natural ingredients with the help of cutting edge research. They came to us looking for a visual brand refresh that would better reflect how their products make their clients feel confident, bold and stylish.

Uberliss’ new look features an energetic mix of graphic patterns inspired by what each product does for the hair. From straightening, curling, dyeing, washing and conditioning, each Uberliss product trades on rejuvenating the bonds in hair to repair damaged fibres, thus helping to safeguard hair against colour treaments, keratin straightening and intense heat. Infused with argan oil, amino acids, apple extract, Buriti oil and more, the nourishing, vitamin-packed formulas ensure a smoother than smooth finish.

 The hand-drawn graphics not only cover the brand’s salon-only range, but a white-bottled consumer line as well – perfect for use or simply as display in the comfort of one’s own home.
FormNation continues to be a valued asset to the Uberliss brand. What started with a Logo and Packaging design is now growing into a full fledges Art Direction with Tradeshow Booths, Photoshoots and collateral designs all directed and executed by FormNation

Styling by ByAMT

Client
überliss

Photo credits
Lisa Klappe

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